HUB is a new hotel chain by Premier Inn, with the first located in London’s theatre district – Covent Garden. Looking to enhance the guests’ stay, Premier Inn required a suite of digital solutions which would strengthen the customer experience and reinforce their contemporary brand.
When guests arrive at reception they can check-in at tablet based kiosks or via the HUB app. Once checked-in, guests are greeted by a video wall, giving them current travel updates and news feed. Also built into the glass of this wall is an interactive touchscreen, providing local information, interactive maps and hotel particulars, restaurant recommendations and ‘What’s On’ theatre guides.
Relaxing in the lounge area with a drink, guests have access to wall-mounted interactive tablets hosting a selection of popular apps – such as Citymapper, The Trainline and Angry Birds. These tablets use a custom interface, branded in the HUB scheme and developed by Beaver Group, to allow HUB by Premier Inn complete control of the tablets. Users can only access preselected apps.
Then taking a lift ride to their room, guests will find hotel information such as breakfast times, check-out procedures and other reminders floating in the lift mirror. The effect is subtle and innovative, reflecting the HUB by Premier Inn approach at this exciting new hotel destination.
Beaver Group helped us push the hub brand to where it belongs – boldly leading the market forward
Rachel Cully, Brand Manager, Hub By Premier Inn