ODEON Leicester Square relaunch
Beaver Group have been busy working with ODEON on the recent re-launch of their flagship Leicester Square Cinema. Providing hardware, software, installation, content creation and support on site.
As well as integration and display of live film times, trailers and marketing material, Beaver Group also created a “mirror wall” feature – displaying screens behind glass telling the story and evolution of the iconic location over the years. These screens include motion graphics of classic premieres while the building’s vintage features, including the historic Compton organ, have been restored.
The art-deco cinema, which opened in 1937, was shut for 11 months for the renovation. The main six-metre screen was upgraded to Dolby Cinema, which has different speakers for different sounds and dual-laser projection to generate deeper blacks and richer colour.