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Beaver Retail / Hospitality

Our IKEA RUG Sizer wins double gold at POPAI 2018

Beaver Group are pleased to announce that we won gold in both our categories at the 2019 POPAI Awards. We are won gold for both ‘Short Run – Permanent Display’ and ‘Innovation’ categories for our IKEA Rug Sizer.

The rug sizer has been now been deployed to sites in the UK, Austria and in the Netherlands. Located in the rug and textiles department at each store – the rug sizer is an intuitive, interactive augmented reality concept which uses a bright NEC Laser projector to project the life-sized rug dimensions on the floor in front of the customer. This is all controlled via a 22″ interactive screen running a custom developed HTML app, linked to the signage.ninja platform.

For more on our work with IKEA please see our case study section

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