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Beaver Industry Retail / Hospitality

IKEA Rug sizer nominated for two POPAI Awards

We are proud to announce we have been We’ve been shortlisted in two categories at the POPAI Awards 2018 for our IKEA Rug Sizer. We are nominated for both ‘Short Run – Permanent Display’ and ‘Innovation’ categories.

The rug sizer has been deployed now to sites in the UK, Holland and shortly in Austria. Located in their rug and textiles department – the rug sizer is an intuitive, interactive, and augmented reality concept which drives a bright NEC Laser projector to project the life-sized rug dimensions on the floor in front of the customer. This is all controlled via a 22″ interactive screen running a custom developed HTML app, linked to the signage.ninja platform.

For more on our work with IKEA please see our Case Study.