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Beaver Group selected as the new digital content agency for The FA

Beaver Group has been selected as the new digital content agency partner, developing digital content for England and The FA at London’s iconic Wembley Stadium connected by EE.

The Beaver Group studio is creating original content for use across a broad range of assets at the National Stadium, including the large external LED screens, the stadium bowl LED screens and all digital screens throughout the stadium complex.

Peter Critchley, Beaver Group Managing Director said:

As football fans, I and the whole Beaver team are immensely proud to have been selected by The FA Group to develop the digital brand assets for England and The FA using all the knowledge and experience we have gained over 20 years. We’re also really excited to have this opportunity to further develop the guest experience and content creativity at Wembley Stadium connected by EE for a range of events.

The England Senior Men’s team was victorious against both the USA and Croatia – the latter of which has now seen the National team through to the UEFA Nation’s League Finals in Portugal. A competitively fought match concluded in a very tense last few minutes, but the right toe of Harry Kane sent the Three Lions through.

This was the first time the new Beaver Group digital design and animation strategy was deployed across all digital assets. Greg Sullivan, The FA Entertainment and Fan Engagement Manager, said:

At both USA and Croatia matches, Beaver delivered an amazing array of digital assets showcasing incredible creativity, skill and a brilliant understanding of stadium engagement. The FA Marketing team and I are excited to further develop digital screen content with Beaver Group into 2019 at both England matches and FA Competition fixtures.
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