SHOWCASE CINEMA DE LUX SOUTHAMPTON
Thursday 16th February saw the official opening of Showcase Cinema de Lux Southampton. Showcase Cinema de Lux Southampton is a new 10 screen cinema in Westquay Shopping Centre. The Cinema is the first in the UK to have laser projection and Dolby Atmos™ as standard in every screen, as well as fully customisable electric recliners and a super-sized XPlus screen.
Beaver Group provided digital concession screens, live box office signage screens, video walls, digital one-sheets as well as a unique 40 screen curved and ‘flying’ video wall installation in the main foyer.
The ‘flying’ video wall is a great example of the complex and intricate installations Beaver Group deliver – we were challenged with creating this one of a kind installation for the main lobby by Showcase Cinema and their architects, JTDA. In May 2016 Beaver Group began work on the initial concepts for the installation, producing isometric models, concept drawings, 3D renders and test videos.
Mounted over 11 metres high in the lobby using a complex steel cable suspension system, the video wall canvas displays content at a massive 8K resolution. The Beaver Group in-house motion graphics team conceptualised and produced the content using a mixture of 3D animation, motion graphics, photography and distributor supplied assets.
This fantastic cinema is a testament to the investment that Showcase Cinemas continue to make in providing the very highest quality experience for cinema-goers in the UK. Our whole team are extremely proud to be involved in delivering this unique and amazing project - Peter Critchley, Managing Director, Beaver Group
CONCESSIONS AND BAR
Beaver Group installed 21 screens across concession stands, bars and party rooms in the Cinema. The concession stands feature synchronized content running across multiple screens acting as one single canvas.
The content for the concession stands was developed and shot in-house using Beaver Group’s custom built kitchen studio using a 2K Phantom Flex camera. Filming the content using such a high-speed camera allowed us to create dramatic super-slow-motion content running across multiple screens as a single canvas.
BOX OFFICE & DIGITAL ONESHEETS
Running across 6 dedicated screens at the Box Office area, we integrated with Showcase Cinemas live ticket data providing realtime show information and ticket availability, which dynamically updates throughout the day.
Displaying across multiple levels and locations at the new Cinema de Lux, our poster screens show a blend of Showcase messages, latest film promotions, trailers and concession promotions.
Beaver Group’s signage.ninja gives the local store manager the ability to manage products and promotions, such as Film Combos (which are a limited time offer) and mark items as sold out/remove items from screen. This central system also allows Head Office to maintain and manage products across their entire estate whilst still allowing local store level updates and changes.