Knead by Paul Hollywood launched for SSP

SSP have recently launched their new collaboration and venture with Paul Hollywood – a new restaurant called ‘Knead’ located at Euston Station in London. Beaver Group supplied, installed and support the implementation of digital at this new location – all controlled and maintained via our platform. 

We have been proud partners with SSP Group since 2008, supporting the digital menus throughout their estate, including rollouts to Burger King, Pasty Shop, Ritazza, James Martin Kitchen and Upper Crust. For more on our work with SSP and other food brands within digital please see our ‘food’ section.

We are delighted to be working with one of the country’s most celebrated and recognised bakers to bring a concept that’s new and exciting to the people who travel through or live and work in and around Euston.

Simon Smith, CEO of SSP

KNEAD has been a project I’ve been working on for some time, and I can’t wait for you to come and experience what we have created. We have worked really hard to give our customers something different, making sure we use the best possible ingredients and give customers the greatest service. Just wait until you taste the difference in my bacon butties and sausage rolls!

Paul Hollywood